Why are SSL certificates important to my site?

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1. SSL Protects Data
When we install a free SSL certificate, every bit of information is encrypted. In layman’s terms, the data is secure and can only be unlocked by the intended recipient as no one else can have the key to open it. While dealing with sensitive data such as e-mails, passwords, credit card numbers, etc., SSL helps you protect against naughty hackers. As the data is turned into the undecipherable format by the SSL certificate, hackers are no longer to intercept your precious data.

2. SSL Assures Your Identity
The second primary task of an SSL certificate is to provide authentication to a website. Identity verification is one of the most crucial aspects as far as security on the net is concerned. There is no doubt about the fact that the internet is increasingly deceptive. There have been instances in which people have lost thousands of pounds on fraudulent websites. This is where the SSL certificate comes into play.

When we install your free SSL certificate, you must go through a verification process set by an independent third party called a Certificate Authority (CA). Depending on the type of certificate, the CA checks the identity of you and your organisation. Once you have proved your identity, your website receives trust indicators vouching for your integrity. When users see them, they know who they’re talking to. Thus, SSL helps users drive to your real website, saves users from frauds and enhances your reputation.

3. Better Search Engine Ranking
Way back in 2014, Google made changes to its algorithm in order to give priority to HTTPS-enabled websites. This has been evident in various studies conducted by SEO experts around the world. One such study conducted by Brian Dean, founder of Backlinko.com shows a strong correlation between HTTPS and higher search engine rankings.

4. SSL Helps You Satisfy PCI/DSS Requirements
Like many online stores, if you accept online payments, you must know a thing or two about PCI/DSS requirements. To receive online payments, your website must be PCI compliant. Having an SSL certificate installed is one of the many requirements set by the payment card industry (PCI). And FabFox.co.uk will make sure you’re all set to accept payments.

5. SSL Improves Customer Trust
Apart from encryption and authentication, SSL certificates are important from a customer trust point of view. Customers are primed to recognise the famous padlock located next to the URL on their browser. Once they know that you’re a legitimate entity, they’re far more likely to do business with you and trust your site.

Google Makes SSL Mandatory in 2018
From 2018 onwards, Google shames websites that do not have an SSL/TLS Certificate installed on their website. If anyone fails to comply with this rule, all the popular browsers like Chrome & Firefox will punish the site by showing a warning message of ‘Not Secure’ on the URL bar. It could be possible that in the near future websites may even get blocked on the browser. No matter which website you have, from a blog to a shopping portal, SSL is mandatory and not having an SSL may result in loss of visitors which is not something a website owner would like to face.

Many web agencies charge big money for SSL certificates, we don’t. We’ll provide them free of charge, no matter how big or small your business.

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